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An Email Marketing Program Increases Jewelry Store Sales


By: Robert Burko

Marketing and Advertising Your Jewelry store can do much better in sales during "wedding season" and the holiday season with an email marketing program. Sometimes "Keeping up with the Jones'" is a good thing! You know that people get engaged "in bunches". Once one friend "pops the question," they all tend to follow suit, like dominos. Or, when people see others getting gorgeous gifts of jewelry from their spouses during the holiday season, they will toe-the-line as well.

With a "forward to friend" email marketing program campaign contest, your store will receive a higher volume of customers based on this phenomenon. People who have purchased an engagement band or a holiday season gift will forward your promotions on to their friends, and their friends will feel compelled to do the same. Customer testimony is the best form of advertising you can get, and a forward to friend campaign will entice your customers to vouch for your service, expertise and prices as a jewelry store owner and operator. More people, means more money.

The contest prize should be whatever you can afford to give away, and should cater to the likes and needs of the audience that you are targeting. During the summer, give away an engagement or wedding band, and make sure it's beautiful! In the winter, give away a necklace or pendant in white gold (if you can swing it add a diamond or two), to match the winter season. These promotions will get people involved immediately. Because of your timely marketing strategy, you're going to be targeting people who are in the market for your product. The decision to forward an email so that there is an opportunity to receive beautifully designed jewelry for free, just for vouching for your jewelry store, is a no brainer! People will sign-up and it will create a buzz about your stores' brand. You can't buy that kind of publicity!

You can also ask your contest winners if they don't mind being photographed and featured in your next email newsletter. Once they see their beautiful pictures up, they'll be sure to forward that email to their friends, and tell them about the wonderful experiences they've had with your jewelry store.

Designing a forward to friend campaign is easy. A top of the line email marketing program will provide you with a number of well-designed templates to suit the needs of a contest campaign. The templates that will best suit your purposes are the ones that allow you the option to upload a multitude of pictures. The reason you should choose this type of template is because you will want to add other promotions alongside the picture of the piece of jewelry you are giving away. Although the free gift should be front and center with text that indicates the promotional offer, the other offers and jewelry designs are what will bring more customers in to check out your store. Make sure your pictures are clear and look amazing. However, make sure the pictures are not too big, and that there are not too many of them, otherwise the email will simply take too long to load once it arrives in the reader's inbox.

Don't forget that once you've designed your email marketing program campaign and sent it out, the process does not end there. Once you have sent it out you can track all your information. This option is available for free with any reputable email marketing program. You can track who has opened the email, who has clicked on you offers, and who has forwarded your campaign to their friends. All of this information can be exported from your email marketing program to a text or Excel file. The information can be exported by category, providing you with lists of people segmented by their interest in your product. This is extremely useful for future marketing campaigns.

With a timely, well-designed forward to friends contest through your email marketing program, your sales numbers will begin a steady increase. Your customers will appreciate receiving your promotional offers, and will feel enticed to purchase your beautiful necklaces, bracelets, watches and rings. It's time to propose a good deal to your client base!

Robert Burko is the President of Elite Email, the complete email marketing program package used by jewelry stores around the world. You can deploy comprehensive email marketing for your jewelry store with a no risk free trial. Start harnessing the power of email marketing today!
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