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Search Engine Optimisation and Your Business
Written by asiawebmedia technologies
Search Engine Optimisation is one of the most effective tools that online marketers use today. Novices to the world of Internet marketing often come across phrases such as SEO and wondered what it's all about. In a nutshell, Search Engine Optimisation is a practice that helps your Web site increase its number of visitors and, ultimately, helps your business succeed.
Here's an overview of the basic concepts of Search Engine Optimisation to help you determine for yourself just how valuable it can be for you.
1. Virtually everyone uses search engines
According to some estimates, more than 60 million searches have been conducted over the Internet since it first came into vogue. These days, virtually a billion people use the Internet every day and the great majority of them rely on search engines to find what they want. Search Engine Optimisation is a way to make your site visible on these search engines, especially on companies like Google, Yahoo! and MSN, which are the leading search engines in the world. Ranking high on these search engine results is an incredible advantage for your Web site. And, through Search Engine Optimisation, you can achieve just that. Just imagine, ranking high on search engines means getting more visitors, which in turn means getting more potential customers, which in turn means more sales. Therefore, for any business, big or small, Search Engine Optimisation can translate into more sales. Isn't it about time you jumped on that bandwagon.
2. Play with the big boys
If you're going to engage in Search Engine Optimisation, you might as well play ball with the largest search engine around. In this arena, Google, Yahoo!, MSN, My Way, Ask.com and AOL are king. Using Search Engine Optimisation to get high rankings in any or all of these household names will do wonders for your Web site.
3. Bank on the power of keywords
As its name suggests, keywords are the key to unlocking the treasures Search Engine Optimisation holds. Learn to use keywords and you have taken a giant step in SEO. Basically, keywords are those words and phrases that people type into search engines when they're looking for information. There are ways to make keywords work for your Web site. First, determine what keywords users are likely to search for when looking for content on your site. Second, position these keywords or key phrases in strategic points throughout your site, including at the start and the end of the document as well as within your copy. Depending on the number of words in your content, keywords or phrases should be repeated throughout the text, with a density of around 2-5%. For example, 12 repetitions in 400 words.
4. Determine your niche
With millions of sites littering the Internet, most sites have to compete with countless other sites to capture attention. You will have to fight your way to gain the recognition of users. To avoid fighting endless battles, try to to find your niche market. Search Engine Optimisation can do wonders, especially if you know the market you are catering to.
Key Search Engine Optimisation TipsL:-
Written by asiawebmedia technologies
Search Engine Optimisation is crucial to the success or failure of a Web site, especially if the site was conceived with profitability in mind. If you're just starting out in e-commerce, a basic knowledge of Search Engine Optimisation is absolutely critical for you and for boosting your rankings and your traffic. And that's true whether your site is a blog, an online store or purely for information.
The good thing about Search Engine Optimisation is that it's free and accessible to anyone. However, what isn't free is the ability to write well and in a manner that Web users will appreciate. And neither is the time and effort needed to implement an effective Search Engine Optimisation plan.
In short, you will have to write well, invest time and make a constant effort to make Search Engine Optimisation work for you. Here are some tips to help you get started on the right foot:
1. Stay up-to-date on Search Engine Optimisation developments
The world of SEO is constantly evolving. It is important to know about the latest techniques as they come about. Given the great potential of SEO to make or break your site, knowing the latest techniques can make a world of difference. After all, you wouldn't want to go to battle without the latest weapons in your arsenal, would you?
Along with digging deep for the right keywords to use for your Web site, it is also important to keep yourself abreast of the latest SEO techniques that the experts come up with. Search Engine Optimisation, along with other marketing techniques, is continuously evolving. Arming yourself with the latest arsenal in this field will keep you head and shoulders above your competition.
2. Make your Web site easy on the eyes
Web users are an impatient lot, and having too much clutter on your site can turn them away quickly. After all, it only takes seconds to get to another site. Hence, it pays to have a design that's easy to follow, a site index that's easy to understand and links that are easy to view. Your goal is to make your site easy to navigate for both people and search engines.
3. Choose the right keywords
Selecting the right keywords to provide search engines is a major factor. There are many resources on the Internet that can help you in this regard, both free or for a small fee. Of course, you can pick out the keywords on your own, but it never hurts to have the kind of numbers that professional keyword services provide to back you up.
4.Content is king.
In Search Engine Optimisation, keywords count but they don't tell the whole story. More is not always better. First of all, if you stuff too many keywords in your content, there's a chance that search engines will ban you for spamming. Secondly, if your content is cluttered with keyword what kind of user experience will that give your visitors? You'll probably tick them off so badly that they won't ever visit your site again.
Like life, the key to Search Engine Optimisation is moderation. Put in just enough keywords to attract the attention of search engines without sacrificing the quality of your content.
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written by asiawebmedia technologies (http://www.asiawebmedia.com)